OSM Partners with Naari Shakti to Launch 2,500 Pink Autos for Women

Omega Seiki Mobility (OSM) has joined hands with Naari Shakti to roll out 2,500 pink electric auto-rickshaws, earmarked exclusively for women drivers. This initiative is about far more than adding vehicles to roads. It’s about dismantling barriers—social, economic, and cultural. The aim is to enable thousands of women, many from marginalized backgrounds, to take control of their financial futures. Behind each pink auto is a story: a mother supporting her family, a young woman funding her education, or someone simply chasing a long-denied dream of independence.

Smart, Green, and Rapid: Tech Meets Purpose

These pink e-rickshaws are no ordinary three-wheelers. Sleek, efficient, and built for the future, some of the models—like the OSM Stream City Qik—can charge fully in just 15 minutes. That’s not just convenience; it’s a potential game-changer for earnings. Others, like the Omega Seiki NRG, boast a 300 km range on a single charge. Longer drives, fewer interruptions. For a working woman juggling multiple responsibilities, that makes all the difference. Safety isn’t an afterthought either. These autos are expected to include GPS, panic buttons, and other tech-forward features aimed at protecting both driver and passenger.

Financing Dreams: Making It Accessible

Access to assets like these autos can often be blocked by one word—cost. But OSM and Naari Shakti are flipping that narrative. Through low-interest loans, government subsidies, and zero-down-payment schemes, they’re making ownership not just possible but practical.

That’s not all. Recognizing that training is just as critical as the vehicle itself, the partnership includes driver education, licensing assistance, and even maintenance workshops to ensure these women aren’t just drivers—they're confident professionals.

A Ripple That’s Becoming a Wave

What started as a localized project is part of a national awakening. From Mumbai’s suburbs to Nagpur’s busy junctions, pink autos driven by women are becoming more than a novelty—they’re fast becoming a norm. Across cities, citizens are starting to recognize them not just for their color, but for what they represent: safety, strength, and a shift in social narrative.

Conclusion

Omega Seiki Mobility and Naari Shakti aren’t just deploying vehicles—they're igniting a movement. One that blends environmental responsibility with economic justice. One that doesn’t just give women the keys to a vehicle, but the keys to a future of their own making.For more articles and news, stay updated with 91trucks. Subscribe to our YouTube channel and follow us on Facebook, Instagram, and Linkedin for the latest videos and updates from the automotive world!