NueGo and Sirona Partner to Enhance Women’s Comfort in Intercity Travel

India’s leading electric intercity bus service, NueGo, has joined hands with Sirona, a trailblazer in feminine hygiene and wellness, to introduce Femcare Kits on board its buses. This initiative aims to provide women passengers with essential hygiene products, ensuring a more comfortable and dignified travel experience.

Revolutionizing Women’s Travel with Essential Hygiene Support

As part of this groundbreaking partnership, every female passenger traveling with NueGo will have access to PeeBuddy Stand & Pee devices and 100% rash-free sanitary pads. This initiative not only enhances comfort for women during long-distance journeys but also addresses menstrual hygiene needs while challenging societal taboos around period care.

To mark International Women’s Day on March 8, all women passengers on NueGo buses in Bangalore will receive complimentary hygiene kits, reinforcing the brand’s commitment to women’s health and comfort.

Industry Leaders Speak on the Collaboration

Devndra Chawla, CEO & MD of GreenCell Mobility, highlighted the company’s dedication to women's well-being, stating:
"At NueGo, we are committed to ensuring the safety, comfort, and dignity of our women guests, making every journey worry-free. Our partnership with Sirona addresses an often-overlooked aspect of women’s travel—access to essential hygiene products. By introducing Femcare Kits onboard, we are normalizing the conversation around period care, challenging societal taboos, and reinforcing our commitment to creating a truly empowering and seamless travel experience for women across India.”

Deep Bajaj, Co-founder of Sirona Hygiene, echoed this sentiment, emphasizing the shared mission of both brands:
"Sirona has always been at the forefront of breaking taboos around feminine hygiene and ensuring access to essential products for women. Partnering with NueGo allows us to extend our mission to women bus travelers, ensuring they have the comfort and confidence they deserve. Together, we are making travel safer and more dignified for women across India.”

Setting New Standards in Women’s Safety and Comfort

NueGo has already established itself as a leader in women-friendly travel through various industry-first initiatives, including:

• Reserved pink seats for female passengers
• GPS live tracking for enhanced safety
• 24x7 women’s safety helpline (1800 267 3366)
• Driver breath analyzer tests to ensure road safety
• CCTV surveillance for security monitoring

Additionally, NueGo made history by launching India’s first all-women intercity bus service, ensuring both passengers and crew were women—further strengthening trust and safety among female travelers.

Conclusion: A Shared Vision for Women’s Empowerment

With this collaboration, NueGo and Sirona reaffirm their commitment to making intercity travel safer, more hygienic, and worry-free for women across India. As they roll out this initiative, they continue to champion women’s health, safety, and empowerment, setting a new benchmark for the industry. 

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