Lohia Auto Unveils Youdha Electric Three-Wheeler: Honoring India’s Real Warriors with a Vision for Electric Mobility

New Delhi, December 20, 2024 – Lohia Auto, a name synonymous with innovation and trust in India’s mobility sector, has taken a bold leap forward by launching Youdha, an inspiring electric vehicle (EV) brand dedicated to empowering the unsung heroes of society. This initiative is a powerful blend of purpose and innovation, designed to redefine leadership in the electric mobility space while celebrating the individuals who tirelessly contribute to India’s growth.

Celebrating India’s Real Warriors

The ethos of Youdha lies in its name, which means “warrior.” The brand is a tribute to the countless individuals who use electric three-wheelers to support their families, provide education for their children, and ensure better futures for their communities. These are the unsung warriors who, through resilience and determination, drive India forward. Youdha’s ideology is rooted in recognizing and honoring these real warriors who form the backbone of the nation’s economy and community.

A New Chapter in Electric Mobility

Youdha represents a pivotal shift for Lohia Auto. Building on a legacy of over a decade in the EV industry, the brand is poised to redefine innovation and purpose. Its initial product lineup includes the L5 electric three-wheelers: the E5 Passenger and E5 Cargo models. These vehicles cater to urban and semi-urban commuting needs, with a focus on efficiency, reliability, and user convenience.

The E5 Passenger is designed for comfortable and spacious rides, ideal for urban mobility, while the E5 Cargo aims to meet the increasing demands of last-mile logistics. Over time, Youdha plans to expand its portfolio exclusively within the electric three-wheeler (E3W) segment to cater to the diverse needs of its customers.

Vision for Growth and Expansion

Youdha’s ambitions are underscored by a significant investment of $200 million, earmarked for the brand’s expansion and innovation efforts. With a target of achieving 300,000 units by 2027, the brand is set to make a transformative impact on India’s EV landscape.

A robust sales and service network is central to Youdha’s strategy. The brand aims to establish a presence in metropolitan, tier-2, and tier-3 cities, with plans to have 150 dealerships by March 2025 and expand to 200 dealerships by Diwali 2025. This expansive reach will ensure that the benefits of electric mobility are accessible to a broader audience.

Industry Leadership and Commitment

India’s electric three-wheeler market has witnessed unprecedented growth, with over 400,000 units sold in 2023 alone. Accounting for over 40% of the country’s total EV sales, the segment is projected to grow at a compound annual growth rate (CAGR) of 15% over the next five years. Youdha is strategically positioned to lead this growth, bringing innovation and purpose-driven products to the forefront of the industry.

Supporting this vision is Youdha’s advanced manufacturing facility in Kashipur, Uttarakhand. Spanning 300,000 square feet, the state-of-the-art plant is equipped with a production capacity of 100,000 vehicles annually. Located in a green belt and powered by cloud-based ERP systems, the facility aligns with the brand’s commitment to sustainability and operational excellence.

Launch at EV Expo 2024

Youdha made its debut at the EV Expo on December 20, 2024, unveiling its initial product lineup to an enthusiastic audience. This launch event underscores the brand’s readiness to champion the cause of sustainable transportation while empowering the lives of India’s real warriors.

A Movement Beyond Mobility

Youdha is not merely a brand; it’s a movement that stands for strength, resilience, and family. It’s about empowering individuals who are driving India’s vision of a sustainable and prosperous future. Ayush Lohia, CEO of Youdha, encapsulated this sentiment: “At Lohia Auto, our journey has always been one of innovation, trust, and purpose. Now, it’s time to take the next step—one that defines the future and leads the way forward.”

With its inspiring mission, cutting-edge products, and unwavering commitment to its customers, Youdha is set to revolutionize the electric vehicle industry and honor the true warriors on India’s roads. As it embarks on this transformative journey, Youdha remains dedicated to empowering families, securing futures, and driving the nation’s electric vehicle revolution into a brighter tomorrow.