Eicher Inaugurates First Dealership for Pro X Small Trucks

Mumbai, March 26, 2024 – In a landmark move set to revolutionize the small commercial vehicle (SCV) industry, Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd. (VECV), has inaugurated its first-ever exclusive dealership for the newly launched Eicher Pro X range in Mumbai. This state-of-the-art dealership, operated by AV Motors in Bhayandarpada-Thane, is more than just a retail outlet—it's a born-digital dealership designed to offer an omni-channel experience that seamlessly integrates advanced technology into every aspect of vehicle purchase and service.

A New Era in Commercial Vehicle Retail

The launch of this exclusive Eicher Pro X dealership represents a pivotal step in the modernization of last-mile logistics. SS Gill, Chief Commercial Officer, VECV, emphasized the significance of this launch, stating:

“Today marks a milestone in our journey towards customer excellence. The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks.”

With a sharp focus on customer convenience, service excellence, and cutting-edge innovation, the dealership is set to transform how fleet owners and individual buyers experience commercial vehicle ownership.

Strategic Location for Maximum Impact

The dealership’s prime location in Bhayandarpada-Thane makes it an ideal hub for key logistics corridors, industrial zones, and commercial districts across Mumbai. This ensures that transporters and fleet operators have quick and easy access to Eicher’s latest range of small commercial vehicles.

Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development at VECV, expressed confidence in the dealership’s impact, stating:

 "The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience. We wish the AV Motors team the very best as they begin to serve Eicher customers in this region"

An Immersive, Technology-Driven Retail Experience

Unlike traditional commercial vehicle dealerships, the Eicher Pro X dealership embraces a digital-first approach, integrating a variety of advanced tools to provide an interactive and engaging experience for customers.

Key Features of the Eicher Pro X Digital Dealership:

• Interactive Digital Displays – Customers can explore vehicle features, benefits, and technical specifications through high-tech interactive screens.
• Customization Zone – A first-of-its-kind feature in the CV industry, this allows buyers to personalize their trucks by choosing from multiple cargo body designs, fuel variants, load decks, and color options.
• Demo Vehicles & Test Drives – Customers can get a first-hand experience of the Pro X range before making their purchase decisions.
• Multi-Application Display – The dealership showcases vehicles tailored for industries like e-commerce, FMCG, courier & parcel delivery, and last-mile logistics.

Unmatched Service & Support: Maximizing Vehicle Uptime

Eicher has placed strong emphasis on vehicle uptime, ensuring that Pro X customers experience minimal downtime and maximum efficiency. The dealership is directly linked to Eicher’s Industry-First Uptime Centre, which provides:

• Highly trained technicians for expert vehicle servicing.
• Doorstep service bikes to assist customers wherever they are.
• GPS-enabled on-road breakdown support for quick, efficient service.

This ensures that customers don’t just buy a truck—they get a holistic support system that keeps their business running smoothly.

Commitment to Electric Mobility: Supporting the EV Revolution

As India moves towards sustainable transportation, Eicher is leading the charge with electric vehicle (EV) infrastructure integrated into the Pro X dealership.

EV-Friendly Features Include:

• Dedicated EV Charging Stations – Equipped with fast and slow chargers for convenience.
• Partnerships with Charging Point Operators (CPOs) – Providing access to a nationwide network of 14,000+ EV charging stations.
• EV-Specific Service Bays – Ensuring top-notch maintenance and support for electric trucks.

Eicher Inaugurates First Dealership in Mumbai

With this first-of-its-kind born-digital dealership, Eicher is setting a new standard in the commercial vehicle industry—one that prioritizes customer convenience, digital integration, and sustainable solutions.

For small business owners, fleet operators, and last-mile logistics providers, the Eicher Pro X dealership in Mumbai is more than just a place to buy a truck—it’s an ecosystem of support, innovation, and service excellence.

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