Tata Motors new campaign promises superior fuel efficiency for Tata trucks

Tata Motors new campaign ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’ highlights the superior fuel efficiency of Tata Motors’ intermediate, light and medium commercial vehicles (ILMCV) range. The new campaign introduced is carrying forward the legacy of the successful 'Desh ke Trucks' campaign.

The new tata motors new campaign is Created for television and digital platforms. The campaign consists of the four films, each with its unique storytelling style, reiterate the trust customers place in Tata Trucks. The films in the campaign depict theenhanced fuel efficiency drives increased profitability for customers, promising savings of up to Rs 5.75 lakh over five years.

Highlighting superior fuel efficiency and its direct benefits – increased profitability and savings as the key premise, the films tactfully drive home the message of Tata Trucks empowering customers to go the extra mile. The master film sheds light on the overarching benefits of the entire range, while the subsequent films explore the key attributes of specific models, including the Tata LPT 1916, Tata LPT 1921, Tata LPT 710, and Tata LPT 1616.

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Tata Motors commercial vehicles CMO Shubhranshu Singh said, “We are thrilled to launch our latest campaign, embodying Tata Motors' commitment to offering superior fuel efficiency. Each film demonstrates the significant cost savings and profitability of our ILMCV range, supported by robust data from extensive nine-month trials—a first for Tata Motors Commercial Vehicles. Understanding that fuel efficiency is a priority for customers, we have used slice-of-life storytelling to highlight the financial benefits of choosing Tata trucks.”

Tata Motors Light trucks

Tata Motors' wide range of light trucks offer optimal fuel efficiency, faster turnaround time, and high load capacity for a competitive price.

Tata Motors' range of light trucks offer efficient cargo transportation solutions with their next-generation performance. Geared to provide customers with the best truck for their commercial transportation needs, the trucks focus on driver comfort and safety. The trustworthy and strong design of Tata light trucks is best suited for both long and medium haul distances. The light trucks are heavy on duty and comes in different ton loading capacity to suit customer business requirement.