Eicher Motors Announces Latest Partnership With Stark Future SL

Latest News: Eicher Motors, the parent company of Royal Enfield announces strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. Read on for details: 

Globally acclaimed and renowned commercial vehicle manufacturer, Eicher Motors Ltd, announces a strategic partnership in the space of electric motorcycles with Spain-based Stark Future SL. As part of this latest collaboration, the Board of Directors of Eicher Motors Ltd. has approved an investment of € 50 million for a close to 10.35 per cent equity stake in Stark Future.

With the investment made in Stark Future, Eicher Motors will now have a place on Stark Future’s Board and will explore further opportunities to collaborate within the electric mobility sector. Moreover, it is believed that this strategic collaboration and investment will benefit both Royal Enfield and Stark Future, as both companies are keenly invested in creating innovative and sustainable solutions for global mobility.

Speaking about Stark Future and the new partnership, Eicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. 

Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on the range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle - the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond”

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At the pinnacle of success with Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership, and says, “We are very excited to closely collaborate with Stark Future who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders. In addition to the sheer potential of Stark Future, we see immense synergies in this partnership. While they are scaling up and planning their market entry soon, we will support Stark in the industrialisation process.

While they are thought leaders in EV technology, particularly in light-weight components and innovative solutions, we at Royal Enfield will draw on these capabilities for developing our EV platforms and will also plan to share some EV platforms in the future”.

Further, speaking about this new strategic partnership, Stark Future Founder and CEO, Anton Wass says, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history, and be part of their journey towards sustainability is a huge inspiration for us at Stark. 

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We have now worked closely with Sid, Govind and the team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling.

With the Stark VARG we believe we have a launch model that will reset benchmarks, so to know that the bike’s technical basis will spread much further and filter into more machinery and products is another source of pride for us. It has been a short, intense and incredible journey for us so far but our link with Royal Enfield and what lies in store in the coming years are brilliant signs for the future.” he added. 

Thus, this is the latest news on Eicher Motors and its strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL. 

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